diff --git a/functions.php b/functions.php
index ff2207a1..517ee339 100644
--- a/functions.php
+++ b/functions.php
@@ -5,13 +5,6 @@
  * @package _s
  */
 
-/**
- * Set the content width based on the theme's design and stylesheet.
- */
-if ( ! isset( $content_width ) ) {
-	$content_width = 640; /* pixels */
-}
-
 if ( ! function_exists( '_s_setup' ) ) :
 /**
  * Sets up theme defaults and registers support for various WordPress features.
@@ -65,6 +58,18 @@ function _s_setup() {
 endif; // _s_setup
 add_action( 'after_setup_theme', '_s_setup' );
 
+/**
+ * Set the content width in pixels, based on the theme's design and stylesheet.
+ *
+ * Priority 0 to make it available to lower priority callbacks.
+ *
+ * @global int $content_width
+ */
+function _s_content_width() {
+	$GLOBALS['content_width'] = apply_filters( '_s_content_width', 640 );
+}
+add_action( 'after_setup_theme', '_s_content_width', 0 );
+
 /**
  * Register widget area.
  *