diff --git a/404.php b/404.php
index 628e3813..ab124bd1 100644
--- a/404.php
+++ b/404.php
@@ -13,7 +13,7 @@ get_header(); ?>
 
 			<article id="post-0" class="post error404 not-found">
 				<header class="entry-header">
-					<h1 class="entry-title"><?php _e( 'Oops! That page can&apos;t be found.', '_s' ); ?></h1>
+					<h1 class="entry-title"><?php _e( 'Oops! That page can&rsquo;t be found.', '_s' ); ?></h1>
 				</header><!-- .entry-header -->
 
 				<div class="entry-content">